Proprietary 360° Leadership Brand Assessment

Every leader has a brand. See it clearly, then author what's next.

Encompass360™ is a research-based 360 that does what no other assessment does: it measures your leadership brand as you see it and as others experience it — then gives you a private AI Co-Pilot to author that brand in your own words and deploy it in the real world.

5 Dimensions
Leadership
Brand Profile
Brand
Attributes
Leadership
Effectiveness
Leadership
Presence
Brand
Calibration
5
Dimensions Assessed
9
Brand Characteristics
α ≥ .93
Cronbach's Alpha
360°
Multi-Rater Feedback
2021
In Use Since
What Is Encompass360™

A 360 built for leadership branding, not benchmarking.

The Encompass360™ is a comprehensive, mixed-methods evaluation tool developed by Integral Advantage® to help leaders holistically assess and articulate their unique leadership brand.

Unlike assessments that rank leaders against external norms, the Encompass360™ recognizes that each leader operates within a distinct context. It provides tailored insights grounded in that context — not generic categories.

By gathering perspectives from both the leader and their chosen evaluators, the assessment offers a balanced, 360-degree analysis of how leadership brand is expressed and experienced.

Context-Sensitive by Design

The Encompass focuses on the specific dynamics of a leader's environment rather than applying universal benchmarks that may not reflect their reality.

Mixed-Methods Evaluation

Quantitative psychometric scoring combined with qualitative word clouds and AI-powered thematic analysis produces a richer, more actionable picture than either method alone.

Evaluator Anonymity Guaranteed

No data is collected on the relationship between participants and evaluators, creating the psychological safety needed for honest, candid feedback.

Developmental, Not Evaluative

There are no "good" or "bad" reports. Every result is a starting point for growth — designed to empower, not to judge.

The Assessment Framework

Five dimensions. One complete picture.

01

Leadership Brand Profile

Measures nine fundamental characteristics of leadership brand across 45 equally weighted items, combining self and evaluator perspectives into a visual radar profile.

02

Leadership Brand Attributes

Captures qualitative brand attributes through ten open-ended items, rendered as word clouds that reveal how the leader perceives themselves versus how others experience them.

03

Leadership Effectiveness

Evaluates effectiveness through 10 explicit items (70% weight) and 16 implicit items (30% weight), anchored to a proprietary waterfall definition grounded in research.

04

Leadership Presence

Assesses three equally weighted components — Awareness, Communication, and Energy — each informed by six items, producing both component scores and an overall presence score.

05

Leadership Brand Calibration

Qualitatively integrates self-reflection and evaluator feedback into Increase, Decrease, Start, and Stop themes, enabling precise brand calibration and a clear path forward.

The Nine Characteristics

The profile of a Leadership Brand.

Our research has established nine fundamental characteristics that together define a leader's brand profile. Each characteristic is measured by five equally weighted assessment items.

Trustworthiness

Informed by the congruency between message and actions, the ability to foster confidence in followers, maximize benefit to all those involved, and sustain trusting, value-driven relationships.

Performance

Informed by the propensity to provide high performance, commitment to collective strategic performance, consistency in delivery, and the ability to address performance barriers.

Satisfaction

Informed by the perception of leadership quality, the ability to care for others' sense of satisfaction, exemplary leadership behavior, and a sense of robust reliability.

Experience

Informed by how others experience interpersonal and professional interactions, consistency in these experiences, an affiliative overall approach, and prioritization of collective recognition over self.

Elicits Loyalty

Informed by the ability to reciprocate loyalty, foster functional and healthy relationships, appropriate warmth and compassion, and an overall sense of emotional safety.

Approachability

Informed by the ability to provide desirable interaction, remain approachable, be a calming influence in adversity, and develop and maintain deep connections with others.

Mindfulness

Informed by overall self-awareness, willingness to be held accountable, mindfulness in examining assumptions, the ability to own mistakes while retaining the desire to learn from them.

Authenticity

Informed by overall authenticity through the ability to exhibit integrity, purposeful articulation in addressing controversial issues, selfless courage in taking actions, and consistency in remaining true to self.

Perspective

Informed by systems awareness through the ability to appreciate stakeholders' perspectives, redesign systems for optimal performance, hold a long-term horizon, and remain aware of the interplay of functions and processes.

How It Works

From invitation to insight in four steps.

01

Invite Your Evaluators

The participant selects 15 evaluators — colleagues, direct reports, supervisors, and peers — who will provide anonymous 360-degree feedback through the platform.

02

Complete the Assessment

The participant completes their self-evaluation. Evaluators complete their ratings independently, anonymously, and on their own schedule before the assessment window closes.

03

AI-Powered Analysis

Upon close, our Proprietary Linguistic Qualitative Coded Analysis (PLQCA) engine analyzes all open-ended responses to surface the most salient themes and insights.

04

Debrief & Develop

A certified Encompass360™ practitioner delivers a professional PDF report and facilitates a debrief session, translating insights into an actionable leadership development path.

Where This Becomes Unlike Anything Else

Your Co-Pilot: from a report to a leadership brand you live.

Most assessments end with a score and a debrief. Encompass360™ is the only one that hands every leader a private, AI-guided Co-Pilot — built automatically from their own report — that walks them from insight all the way to a leadership brand they author themselves and deploy in the real world.

Part One
See Yourself Clearly

The Co-Pilot grounds every reflection in the leader's actual results — their scores, their word clouds, their evaluators' themes. It helps them make meaning of the complexity they lead within and take an honest first look at how their leadership truly lands.

Part Two
Understand How You Lead

Dimension by dimension — effectiveness, presence, the triggers that pull them off center — the leader debriefs their brand in depth and calibrates it, turning raw feedback into working self-knowledge.

Part Three
Author It — and Deploy It

The leader writes their own Leadership Brand Statement — every word theirs — then puts it into action through real-world experiments. The brand stops being a document and becomes a practice they keep deploying and refining across their career.

Self-Authored, Never Auto-Generated

The Co-Pilot asks, listens, and reflects — but the leader writes every word of their brand. It draws the insight out; it never puts words in their mouth.

Private By Design

The Co-Pilot is the leader's alone. Honesty depends on privacy, so there's no hidden practitioner access — what they explore is theirs to keep or share on their own terms.

A Living Practice

Every version is saved and timestamped. Leaders return to run new experiments, refine their brand, and watch it evolve — the journey is built to continue, not to end.

Grounded, Not Generic

Every reflection stays bounded by Integral Advantage's research and the Inception Mindset framework — and by the leader's own data. Never off-the-shelf AI coaching.

Psychometric Foundation

Built on rigorous research — reliable, and valid.

The Encompass360™ meets and exceeds the psychometric standards required of a leadership assessment instrument. First validated in 2021, it was re-validated in a second, larger study conducted between 2023 and 2025 — across 93 administrations and 1,152 evaluators.

Under that more rigorous examination, its reliability and validity only strengthened. Every scale's median Cronbach's Alpha falls in the range conventionally regarded as excellent (α ≥ 0.93), and the three quantitative dimensions correlate at r = 0.911 to 0.934 — all significant at p < .001 — evidence they capture related but distinct aspects of leadership brand, not redundant measures of the same thing.

From a philosophical standpoint, the Encompass360™ aligns with a relativist ontological position — acknowledging that each leader's context is unique, and that meaningful assessment must account for that uniqueness rather than flattening it into normative categories.

Internal Consistency — Median α (93 administrations)
Dimension
Items
α
Leadership Brand Profile
45
0.973
Effectiveness (Explicit)
10
0.942
Effectiveness (Implicit)
16
0.939
Leadership Presence
18
0.934
Convergent Validity
N = 93
Leaders analyzed
.911 – .934
Range of r
p < .001
All correlations significant
.934
r with item overlap removed
Across 93 administrations and 1,152 evaluators, the three quantitative dimensions correlate at r = 0.911–0.934, all significant at p < .001 — evidence they measure related aspects of leadership brand rather than the same thing measured repeatedly. The relationship holds even after removing the 16 items two scales share, confirming a genuine pattern, not item overlap.
For Individuals

Take the assessment yourself.

Working on your own leadership, or joining one of our courses directly? Encompass360™ gives you a research-based 360 and a private AI Co-Pilot that carries you from feedback to an authored, deployed leadership brand — development that continues long after the debrief.

A clear, honest mirror

See your leadership as you experience it and as others do — the distance between the two is where the growth lives.

A Co-Pilot that stays with you

Author your leadership brand in your own words and keep deploying it long after the report.

Guided by a certified practitioner

A professional debrief translates your results into a practical, personal path forward.

Request your assessment

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The Practitioner Program

Bring Encompass360™ to the leaders you serve.

Encompass360™ is delivered through certified Integral Advantage® practitioners — coaches, consultants, and leadership developers who guide leaders through the assessment, the debrief, and the Co-Pilot journey. Certification gives you a research-backed instrument and a genuinely differentiated offering: the only 360 that carries a leader from feedback to an authored, deployed leadership brand.

  • A defensible, research-based instrument — psychometrically validated, built for developmental work rather than benchmarking.
  • An offering nothing else matches — the AI Co-Pilot journey sets your practice apart in a crowded coaching market.
  • Full delivery support — professional reports, a structured debrief methodology, and the platform that runs it all.

Explore certification

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For Organizations

Develop your leaders — at depth, and at scale.

Bring Encompass360™ to your leadership team, your high-potential cohort, or your whole organization. Every leader gets a rigorous, research-based 360 and a private AI Co-Pilot that carries them from feedback to an authored, deployed leadership brand — development that continues long after the debrief.

Built for teams and cohorts

Run it across a leadership team or a full development program, with a consistent, defensible instrument for everyone.

Development that sticks

The Co-Pilot turns a one-time assessment into an ongoing practice — leaders keep deploying and refining their brand over time.

Delivered with expert support

Certified practitioners facilitate the debriefs, so your investment lands as real growth, not just another report.

Start the conversation

Tell us about your organization and goals. We'll follow up within one business day.

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